Branding intake form Contact Info Name * First Name Last Name Email * Business Name Phone (###) ### #### Thank you! online info Website http:// Instagram Facebook Other Links Thank you! Branding info What Products/Services do you offer? Briefly describe your business What Stage of Business are you in currently? Seed Start up Launching Growth Established Expanding Re Branding Please include your Mission Statement if applicable Please include your Tagline or Slogan if applicable What design deliverables would be most valuable for your brand currently? Logo Typography Set/Font Stack Colour Stack Photography Illustration Website Visual Assets Packaging Design Other What are some of your companies core values/ethos? What are some words you would use to describe your brand? What are three things you would like for people to think/feel when engaging with your brand? What characteristics best describe your brand? What is the primary message you would like your brand to convey to customers? If your brand was a person how would you best describe it? Sophisticated Rebellious Witchy Ethereal Bold Sincere Wholesome Healthy Down to Earth Positive Lively Creative Sexy Comfortable Edgy Unconventional Artistic Other Do you currently already have a logo? What exact wording/business name would you like within your logo? Do you have any specific icons or imagery you would like in your logo? Do you have any specific icons or imagery you would not like in your logo? What type of logo are you interested in? Please check all that apply Combination Mark Logo WordMark Logo LetterMark Logo Monogram Logo LetterForm Logo Symbol Logo Abstract Logo Mascot Logo Emblem Logo Letters inside Shapes Logo Negative Space Logo Dynamic Logo 3D Logo Animated Logo What brand logos do you love and why? Does not have to be related to your field Who is your target market? Who is your ideal customer? Who are your main competitors? How is your target market most likely to find out about you? What sets your business apart from the competition? What makes your brand unique? Do you have any current collaborators that we should be aware of? Is there a unique story behind your business name, current logo, tagline, slogan or otherwise? Do you have a current colour scheme? Please include HEX codes if you have them Would you like to keep your current colour scheme? What colour scheme resonates with your brand? Do you have a font set currently for your business? Would you like to keep your current font set? What style of font resonates best with your brand? Do you have a current brand identity? What is/isn't working and why? Please provide links or samples if you have them to reference creative direction for your project Please feel free to add any additional information or comments you think we should know about! Thank you!
